otherkind.

Strategy · Operations · Launch Integration

Bringing your vision
to the world.

I partner with creators, practitioners, coaches, and founders to bring meaningful work to the world. Working behind the scenes, I bridge the gap between vision and execution, turning ideas into scalable, digital businesses.

Work together
Think Bigger

What I do

Everything behind
the scenes.

From early strategy through to launch and ongoing growth. Whether you're running your first high-ticket launch, building out your growth infrastructure, or scaling a platform, I handle the work behind the work.

Marketing

Full-funnel marketing systems that grow your audience and convert them into clients. Email strategy, content systems, paid campaigns, and conversion optimisation.

Operations

The infrastructure that supports scalability. Process design, systems integration, and team coordination that keeps things moving.

Launch Strategy

Go-to-market for courses, programmes, retreats, and launches, including campaign coordination and execution from strategy through to delivery.

Copywriting

Copy that sells without sounding like it's trying to. Landing pages, email sequences, and editorial content written in your voice to connect your work with the audiences it's meant for.

Social Media

Social strategy and content systems built to scale. Consistent, on-brand, and designed to turn cold audiences into loyal customers.

Affiliate Management

Building and running partnership and affiliate programmes that extend your reach. From identifying the right affiliates to onboarding, tracking, and optimising for mutual growth.

Who I work with

Experts and creators ready to scale.

My clients are building online programmes, high-ticket launches, in-person retreats, educational platforms, and global communities, most often in health, wellness, psychology, and human potential, though impact is the real qualifier, not industry. If the work is meaningful and ready to grow, it's a fit.

See client work
Michaela Baxter

How I work

Bridging vision and execution.

You have the vision, the creativity, the expertise, and the relationships. I bring the systems, the strategy, and the follow-through to make sure your work reaches its audience.

Let's connect

The Visionary (You)

Ideas & Vision Creativity Big Relationships Culture

The Integrator (Otherkind)

Strategy & Accountability Remove Obstacles Lead & Manage Execution Special Projects Connect the Dots

Marketing & Growth

Marketing Strategy Social Media Affiliate Management Copywriting

Operations

Process Design Systems Integration Team Coordination Growth Infrastructure

Strategy

Launch Strategy Go-to-Market Funnels Business Planning Profitability

Adapted from the Visionary–Integrator model in Gino Wickman's Rocket Fuel and the Entrepreneurial Operating System (EOS®).

Testimonials

In their words.

I've worked with Michaela since before launching my first online programme. She was part of the team that took my business from a one-on-one consultancy to a fully digital one, growing my Instagram following from under 20,000 to over 200,000 in two and a half years. She's supported and driven many mid- and high-ticket launches since, most recently building my Substack, which has grown to over 200 paid subscribers in under six months. Michaela has a rare grasp of my work and genuinely understands the detailed nuance my medical content demands, constructing it with real care and precision.

Dr. Bruce Hoffman

Michaela puts so much time and care into everything she does. She built the strategy and systems behind my Wisdom Women programme, from the launch plan and funnels to the day-to-day social, and turned what I was holding in my head into something that actually runs. Building this business and launching this programme, I honestly couldn't have done it without her.

Tanya Kazeminy

Michaela's adaptability is remarkable. She thinks in systems, yet she's flexible enough to hold both the creative vision and the operational detail at once. She's touched every part of my business, from content and social to paid ads and the entire backend, and built the systems that bring it all to life. She takes care of everything behind the scenes, which frees me to focus on creating and on my vision.

Eva Kaczor

Michaela built the systems and processes that make my business truly scalable, the things I didn't even know I needed. She has a deep grasp of the clinical, somatic work I do and articulates it beautifully. She's helped me run my in-person retreats, both of the last two reaching full capacity, and in as little as six months has given me the confidence and infrastructure to scale well beyond that, not just larger retreats, but the systems that make real growth possible.

Sascha Anna Vriend