About

Meet Michaela.

I'm a Lisbon-based South African working behind the scenes with creators, practitioners, and founders to turn ideas into marketable courses, programmes, retreats, and digital products.

My role is to shape strategy, build systems, and carry the execution that brings meaningful work to life.

I didn't arrive here through a single job title. I spent years in financial market sales in London, then in operational roles in technology companies and start-ups, learning how ideas move from intention to reality.

Over time, I became the person people relied on to hold context, connect the dots, and make sure things got done. Otherkind is the name I gave to that way of working.

I'm drawn to both the creative and the operational sides of a business, and happen to work mostly with people in health, wellness, psychology, and human potential, but impact is what genuinely excites me. I feel at home in work that makes a genuine difference, for people and for the planet.

See my background ↗